• Increased Public Awareness of Tap Water Contaminants

• Heightened Dangers Related to Terrorism

• The Code of Federal Regulations: Purification is the Only Acceptable Answer

• Purified Ice Stops Taste Distortion. Is Visually Clear. Cleaner Looking

• Moving to a CFR/US Pharmacopeia Purified Standard

• MOVING TO IMPROVE: Cost is Low with Short- and Long-Term
Positive In-Plant Outcomes

• Promotion Benefits

• Ice Producers Today Must Offer Quality and a Seamless Delivery Opportunity

• Ice Industry Analysis Without the Value of Purification

• Advantages: Looking at a Business Model for a Network of Licensees

• Licensees Advantages

• About Brand Value                                                          

• Better/Best Model

• Conclusion

• Recommendations

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